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Untangle the web

He said the key to online success was in maximising your search engine marketing (SEM).

"Search engine marketing is about increasing the visibility of your company in a search engine," he said. "There are two ways you can do this. The first is by paying, by being one of those advertisements you see on the right hand side of the page."

Your ranking on this sponsored list is determined partly by the amount you "bid" and pay per customer "click", and partly by the prominence of relevant keywords on your website.

The second way is through increasing the ranking of your site to the first page of a search, or at least the first three pages.

"Search engines have automated 'spiders' that roam the internet, checking as many sites as they can for the content of those sites," said Mr O'Toole.


Teacher's discipline was timely

God loves you so much that he made you (and me) unique. And God desires that you have a relationship with him. You can do that by accepting Jesus as your savior and then you can with Jesus forever. And if you think life on earth is great, just think of what heaven will be like (that's hard for a finite mind like mine to comprehend). Do you think that you would be bored after 100, 1,000 or even 10,000 years? I think not, knowing who our God is. " .


Equipment for stroke victims proves valuable to UPMC Horizon president

FARRELL, Pa. — When UPMC Horizon got some new equipment last summer that instantly linked up emergency stroke victims to neurosurgeons in Pittsburgh, hospital President Joel Yuhas thought it was a valuable resource.

Now, he's just grateful it was there.

The equipment took on new significance for the hospital president when his 71-year-old mother Beverly Yuhas suffered a stroke while visiting and needed immediate care.

Beverly Yuhas of Elyria, Ohio, was visiting her son late last summer when she started getting a chill and then couldn't communicate.

"She mumbled something and then half of her face began to droop," Joel Yuhas said.

She was rushed by ambulance to UPMC Horizon's Farrell campus and was taken to the emergency room where the hospital had recently acquired telemedicine equipment — a sophisticated Internet-based videoconferencing system that allows the Pittsburgh doctors to see and speak to patients and others in the emergency room instantly.


Former LSUS faculty member gives money to endow professorship

Endowed Professorship of Archives and Historic Preservation in the Noel Memorial Library.
Hubert Humphreys Endowed Professorship of History in the College of Liberal Arts.
Goodloe Stuck Endowed Professorship in Psychology in the College of Education and Human Development.
Capital One Endowed Professorship in the College of Education and Human Development.
Bobbie Cates Hicks Endowed Professorship for the Pioneer Heritage Center Authors in April Program. .


Anna Nicole's mother sues TV station

HOUSTON, Nov. 8 The late Anna Nicole Smith's mother is suing a Houston television station and CBS Studios Inc. for libel after they aired a damaging interview with Smith.
Virgie Arthur is also suing her daughter's former companion, Howard K. Stern, for setting up the appearance on "Entertainment Tonight," the Houston Chronicle reported.
In the interview, Smith said Arthur did not protect her from physical and sexual abuse as a child.
The program, which is produced by CBS Studios, aired on NBC affiliate KPRC Channel 2 in Houston a week after Smith died.
Papers filed in court said Smith's on-air statements have jeopardized Arthur's chances of getting custody of and securing visitation rights for her granddaughter, Dannielynn.
Arthur also accuses Stern, KPRC and CBS of sullying her reputation as a "caring, honest and law-abiding retired peace officer."
KPRC attorneys said in court documents the station should not have been included in the case because it aired a satellite feed, but had no "involvement in the reporting, production or content of the program" and "had no knowledge of the alleged defamatory statements."

Copyright 2007 by UPI .


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